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This web page michaelhay.com has the following in the web page, "I was lucky enough to have the opportunity of attending Reasons to be Creative 2015." We saw that the webpage also stated " In Brighton a couple of weeks ago." It also said " I had attended its predecessor, Flash on the Beach, a couple of times but Id never been to this new incarnation since it started a few years ago. Im really hoping I will get to go again next year as its an amazing event." The header had reasons to be creative as the highest ranking optimized keyword. It is followed by smart watch, smartwatch, and apple watch which isn't as ranked as highly as reasons to be creative. The next words michaelhay.com used was conflict. video was included but might not be seen by search engines.